International Sales Manager – Africa, UK based 

  • FMCG International Sales Candidate

  • International Sales Experience

  • International Business Development

About Our Client

Steeped in Heritage, Vimto has been doing things differently since 1908. And since then, the deliciously refreshing taste has been quenching thirsts around the world.

Vimto is enjoyed by families worldwide – across 73 countries – through a combination of export and local production. Their International division is a key strategic growth pillar, which has gone from strength to strength.

This is what they say about who they are and the opportunity that is available within the International Commercial team:

There is no other business quite like ours, we think this is a special place to work, even if we do say so ourselves! For example, our last survey found 97% of our employees feel we really care about their health & well-being & the same number think we have open & honest communication at all levels…

Our international route to market is a fundamental growth pillar for the Vimto brand & Nichols PLC. We are accelerating our growth in existing markets alongside expanding our presence in new territories. Africa is a key commercial region in our international business & a strategic priority of the group. The business unit is also exploring entry into South America, a virgin territory for Vimto.

This is an exciting time to join our International Commercial Team. We are looking for an experienced International Sales Manager (Business Development Manager) who is adept at sales & new business development in international markets, ideally Africa or regions with fragmented retail landscapes.

Job Description

Key Tasks and Responsibilities:

  • Providing vision & leadership for markets within the Region, to drive sales & brand development
  • Delivering Africa strategy, revenue & margin objectives, particularly in West Africa
  • Driving distribution & visibility of products in all channels
  • Researching, planning & executing entry strategy into select markets
  • Building strong relationships, & managing & influencing new & existing Partners in the Region
  • Identifying & developing new business opportunities across RTMs, markets, customers & products
  • Developing & overseeing Partners’ / 3rd Party execution of brand-building & sales activities
  • Managing, motivating & developing Business Development & Market Development Executives in markets
  • Analysis of P&L delivery to maximise returns
  • Maintaining accurate reports of partners’ sales forecasts, stock holdings & growth plans
  • Contributing to:
    • Accurate monthly financial & product forecasting
    • Annual Budgeting
    • 3-5yr strategic planning
  • NPD & NPI Project Management for the Region
  • Offering leadership & support within internal cross-functional working committees
  • Liaising with supply chain & other functions to deliver customer service excellence
  • Providing insight to underpin the financial performance of the Region
  • Frequent periods of time in-market for the above & as a Vimto Brand Ambassador
  • Working with other Business Development Managers, Business Development Executives & the Business Unit Manager to ensure consistent & comprehensive approach with the Region
  • Monthly reporting to Business Unit Manager

The Successful Applicant

You will have the below skills and experience:

  • International sales & brand development in a fragmented retail landscape
  • Building & nurturing sustainable relationships
  • Market entry strategy & execution
  • New business development & launches
  • Multi-layer communication (from street vendor to Senior Management)
  • French language proficiency
  • Negotiation
  • Managing & influencing diverse & multi-cultural Partners
  • Data & information analysis to inform decisions
  • Reporting upwards / downwards & information gathering / sharing
  • Driving efficiencies & delivering value for money
  • Managing marketing budgets
  • Brand building (not commodity trading)
  • Being flexible, resourceful, self-motivated, intuitive & pro-active
  • Making a difference in a diverse team
  • Must be based in the UK

What’s on Offer

Competitive package, rewarding culture and opportunity to join a Fantastic Brand with ambitious growth plans.